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Privacy Policy

What personal data we collect when you rent from us, why we hold it, and how long we keep it.

Last updated · August 2026

1. What we collect

  • Identity and contact details: name, phone number, email address, and copies of your licence, Emirates ID or passport as required by UAE rental regulations.
  • Booking details: vehicle, dates, delivery address, and the contract itself.
  • Payment details: processed by our payment provider. We do not store full card numbers on our systems.
  • Website data: basic analytics such as pages visited and device type.

2. Why we hold it

To prepare and fulfil your rental contract, to meet legal obligations under UAE traffic and rental regulations, to pass on Salik tolls and traffic fines accurately, to contact you about an active booking, and to keep accounting records as required by UAE tax law.

We use your details for marketing only if you have opted in, and every marketing message carries an unsubscribe option.

3. Who we share it with

We share personal data only where necessary: with insurers in the event of a claim, with the relevant authorities where required by law or in connection with a traffic offence, and with our payment processor to take payment.

We do not sell personal data to anyone, ever.

4. Cookies

This site uses cookies to keep your session working and to understand how pages are used. You can block cookies in your browser settings; the booking flow may not work correctly if you do.

5. How long we keep it

Contract and accounting records are kept for the period UAE law requires. Enquiry details that never became a booking are deleted within twelve months. Marketing contacts are removed as soon as you unsubscribe.

6. Your rights

You can ask us for a copy of the personal data we hold about you, ask us to correct anything inaccurate, ask us to delete data we are not legally required to keep, and withdraw marketing consent at any time. Email info@gkcarrental.ae and we will respond within 30 days.

7. Security

Documents are stored on access-controlled systems and shared only with staff who need them to process your rental. Payment pages are encrypted in transit.

8. Contact

Golden Key Rent Car L.L.C., Dubai, United Arab Emirates — info@gkcarrental.ae, +971 4 288 5205.

Still not sure about something?

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